![]() However, in 2019, Rihanna changed this to an image of herself at the Fenty Paris launch party. Since the launch of her 2016 album “Anti”, her Twitter profile picture was Rhenna - an emotionless stick figure that became known as the singer’s alter-ego. Rihanna also changed the way she uses her Twitter account to further spread the word about Fenty. Rihanna’s posts often show her using Fenty products in a playful and authentic manner, bringing a level of fun to the brand which makes it attractive to its youthful audience. What do you get when you combine 90% of the 150 million users on Instagram who are under 35 and a business owner with an impressive 57 million followers? A match made in heaven!Īs Instagram’s users fit perfectly into Fenty’s ideal target audience, using this platform to reach potential consumers makes perfect sense. Just me pullin up to Sephora to make sure is loaded! Straight like dat, we in stores from December 26th!! Available at and !! Til then, see you at □□♀️ /7hzTcH3MrL- Rihanna December 9, 2020 By Using Rihanna’s Social Media Accounts to Raise Awareness Let’s take a look at some of the most effective ways Fenty has increased brand awareness. Rihanna and her fellow geniuses behind Fenty know a thing or two about increasing brand awareness.įrom social media to influencer marketing, they’ve been massively successful in spreading the word about all of Fenty’s products. It’s also managed to carve out a niche audience for itself: Luxury beauty lovers with a smaller budget. Simply put, Fenty is doing more than just appealing to a diverse audience to boost its sales and reputation. By positioning itself at the lower end of the luxury beauty range, Fenty has earned a special spot - not too exclusive for younger consumers or those with smaller budgets, but still high-end and high-quality. Even though Fenty is considered a luxury brand, the price tags on its products are a good bit lower than those of competitor luxury beauty brands.įor example, while Estée Lauder’s foundation will set you back $42, Fenty’s is just $35. Sure, having Rihanna behind the brand has helped to attract thousands of customers, but pushing boundaries with its marketing and products has really helped Fenty seal the deal with an often underrepresented target audience: minority women.Īnother way Fenty has been able to carve out its place in the beauty world? By offering high-quality products at lower prices. In doing so, Fenty has been able to appeal directly to consumers from ethnic minorities who might have felt excluded by other brand’s mainly white, Euro-centric marketing. What’s more, all of Fenty’s brand marketing has been unique in that it features mainly Black, Asian, and minority ethnic (BAME) models and celebrities - including Mindy Kaling and Naomi Campbell. ![]() ![]() By meeting the needs of a mass audience (which includes pretty much every woman), Fenty is able to appeal to a very wide range of consumers. Hinted at in its “beauty for all” tagline, Fenty offers products in 40 shades for each and every skin tone and undertone - meaning its target audience is quite all-encompassing. Who Is Fenty's Audience?Įvery brand needs to know who its target audience is and this is one area where Fenty has truly excelled. This forward-thinking approach, alongside a strong brand marketing strategy, led to Fenty generating a remarkable $100 million in its first 40 days alone.īut how exactly did Rihanna manage something so impressive? In this article, we’ll take a deep dive into the Fenty brand to see how the singer’s own beauty and business savvy helped to build a seemingly unbeatable brand image.Īdditionally, with data gathered via our own brand tracking software, we'll take a close look at areas where Fenty has succeeded in building awareness as a new brand. ![]() Instead of just relying on her name to sell the brand, she focused on creating products that put the customer first and helped to increase diversity within the beauty business. However, Rihanna did something different from all the other celebs. From the Kardashians to Gwyneth Paltrow, famous faces have been adding their names to brands in the hope that their star power will help boost growth and revenue. When Rihanna announced her new beauty brand, Fenty, in 2017, many could be forgiven for thinking it would turn into just another celebrity-backed brand.
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![]() Maybe you’re hoping for a little interpretation advice, maybe you just had a dream so weird and funny you can’t resist the urge to share. In Dream Journal Ultimate, you can choose to set individual dream entries to "public," making your dream recaps available to curious strangers - like me. But ultimately, I choose uninterrupted nights of healthy sleep over remembering dreams that I wish I’d never left.īasically, the app would be largely forgettable if not for its best feature, the one that makes the case for using this app instead of a notepad: the "dream wall." Maybe it’s the colder weather, but I seem to only have dreams about snuggling now! Sure, I probably wouldn’t have remembered in the morning if an app hadn’t buzzed in my ear and made me write them down. The loud chime woke me up in the middle of a dream only twice, and both times I really resented it. A "reality alarm" interrupts a perfectly good night’s sleep to remind you to jot down your nighttime memories. It seems like a wildly unnecessary security precaution, unless you’re afraid of Leo DiCaprio casing your brain for dream theft, though I admit a password does conjure a pinch of that familiar thrill of keeping a padlocked diary in middle school. The Dream Journal Ultimate app has lots of great features, such as the option to set a PIN to protect your digital dream journal. I wasn’t simply more efficient, but, dare I say it, better realized. (Not counting the fact that the gym membership led me to Kelley G, my spin instructor, whom I love!). This is the one form of self-improvement I attempted that actually, at some point, led me to something outside of myself. Two weeks ago, I began experimenting with keeping a dream journal using the Dream Journal Ultimate app and it’s incredible. ![]() Is it self-improvement if it doesn't make you a more efficient worker? Oh sweet dream journal, keeper of secrets, prompter of aspirations, gateway into the subconscious sexual fantasies of strangers. What do I have to show for it? Basically nothing. I took a playwriting class, bought a cookbook, started typing everything I ate into an app, signed up for a corporate gym membership, took my first selfies, made myself go to bed before 10PM every night, bought seven nonfiction books, and called my grandmother on her birthday. This year I decided to set out on a journey of self-improvement. |
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